The eleventh new series launched by the ISSEY MIYAKE Watch Project is W, a Japanese chronograph watch created through collaboration with the renowned Japanese car designer, Satoshi Wada, who worked for Audi in Germany and made remarkable achievements in designing many series. The powerful and dynamic case is inspired by an aluminium wheel of a car and the long hands indicate the time on its precise gauge-like dial. The concept is explained by the designer - I designed this watch to reflect the minimal mind based on the traditional aesthetic sense of Japan. Aiming for returning to basics of Japanese traditional arts, I proposed a new type of chronograph watch started in Japan. The features of this quartz watch, the second hand moving like an automatic watch and the button click feeling, will surely please man's fun-loving nature. The W special package is a simple black cubic box made of eco-friendly materials including paper and urethane. A message from the designer is printed around the outside of the box.
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